Leadership as a Key Factor for Creating an Innovative Culture

Abstract

The objective of the research was to determine which areas of the modern social organizational theory and practice are of a key importance for creating an innovative culture.The research was performed in line with the features of the ever-changing modern society, which fails to allow a multitude of measures being taken in order to improve the current state. Through the analysis of the open poll questionnaires submitted by people employed in both, the profit organizations and in government, it was determined that leadership is the key in creating an organizational climate, which encourages or discourages the employees to suggest improvements. The leaders should define clear objectives and a nonlinear approach for building a path towards those defined goals. Besides talent, today’s world demands from the leaders to acquire an adequate amount of knowledge, which has to be constantly upgraded if we want to achieve the organizational culture favorable for accepting suggestions on modifying tasks execution methods in connection with innovations (new or improved products, services, technologies, methods etc.), which are a key in boosting the added value. Key words: Suggestions for changes, innovative culture, key areas, leadership