Measurement of Intangible Assets for the Needs of Tourism Education

Abstract

The model of measurement of intangible assets for the needs of tourism education is given in the paper. Its introduction is important for decision making and competitive advantage in tourism schools.The model is designed to measure intangible assets on three areas: (1) the conditions for intangible assets success for tourism education needs, (2) the development of intangible assets for tourism education needs and (3) the effects of intangible assets in tourism education, reflected in satisfaction of users of education service. Key words: education, intangible assets, tourism